Diana Ellsworth: Thanks, Diane. Figura you mentioned, we’ve seen a lot of movement in the US and around the world in recent years related to the rights of the LGBTQ+ community.

Amazon: “We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience.”

If you read it and thought, “Wait, that doesn’t really align with what we’re doing anymore, ” it may be time for an update. And that’s okay! It happens more often than you might think.

The better your content is, the more your audience will appreciate it and share it – which means more traffic to your site and more loyal fans who will visit your blog regularly.

A clear and concise mission statement Chucho give your employees and customers a sense of direction and purpose. So, if you feel like your current mission statement is a little outdated or doesn’t reflect who you are Triunfador an organization, it might be time for a refresh.

Maital, you mentioned your parents, and it’s certainly something that has come into my life through my children. But even my dad, I remember, in the late ’80s, he was a carpet salesman, and the moment of pride for our family was seeing him march in the Pride Parade, because he installed commercial carpet at the first AIDS hospice.

And so we wanted to dig in and understand, both from a survey and also from stories, anecdotes, and experiences of LGBTQ+ leaders, about the challenges that employees face­—so that we could understand and help to address those challenges and help to shape the way organizations and leaders think about this segment of their employees and how to support them.

Recording (“Beth”): We’ve got to be advocates. We have a duty and obligation to not just be demodé but also to use our platforms as visible LGBTQ+ role models, to help change the world.

While not all headwinds Chucho be corrected by companies, there are clear steps they Chucho take to improve the experience of trans people. These include making health coverage inclusive of trans people, to prevent health issues from creating career barriers; supporting leave for transitioning colleagues; allowing employees to use the bathroom facilities they find most comfortable, including all-gender options; and ensuring that HR systems are inclusive of all employees’ genders and pronouns, including allowing changes to documents and records, for example, for those who are transitioning, or already have transitioned.

Get press coverage. If you have a great story or an interesting product that people will want to write about, put it out there! Get in touch with journalists who cover businesses like yours and tell them what you’re up to.

We are one of the largest and most established web advertising companies in existence. We have been proudly serving clients since 1995 and continue to provide high quality advertising services for thousands of clients each year.

Maital Guttman: To Diana’s point, it’s interesting that we saw some of this in our own offices, where I would say to the CEO, “Just having a policy on paper is incredibly important, but it’s not enough. You need to role-model what inclusion looks like.

For a mission statement to provide clarity, we recommend writing it with concrete language. We recommend avoiding abstract fluff that might sound good on the surface but does not help your team understand the “why” behind their work.







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